William Turner, English Romantic Landscape Painter

William Turner (April 23, 1775 - December 19, 1851) is known for his expressive, romantic landscape paintings that often show the power of nature over man. His work had a significant impact on the later impressionist movement. Fast Facts: William Turner Full Name: Joseph Mallord William TurnerAlso Known As: J.M.W. TurnerOccupation: PainterBorn: April 23, 1775 in London, EnglandDied: December 19, 1851 in Chelsea, EnglandChildren: Evalina Dupois and Georgiana ThompsonSelected Works: Snow Storm: Hannibal and his Army Crossing the Alps (1812), The Burning of the Houses of Parliament (1834), Rain, Steam and Speed - the Great Western Railway (1844)Notable Quote: My business is to paint what I see, not what I know is there. Child Prodigy Born into a modest family, the son of a barber and wigmaker and his wife who came from a family of butchers, William Turner was a child prodigy. At age ten, relatives sent him to live with an uncle along the banks of the Thames River due to his mothers mental instability. There, he attended school and began creating drawings that his father exhibited and sold for a few shillings apiece. Much of Turners earliest work was studies he executed for architects such as Thomas Hardwick, designer of a series of London churches, and James Wyatt, creator of the Pantheon in Oxford Street, London. At age 14, Turner began his studies at the Royal Academy of Art. His first watercolor, A View of the Archbishops Palace, Lambeth appeared in the Royal Academys summer exhibition of 1790 when Turner was only 15. One of his first paintings to signal what was to come later in depictions of threatening weather was The Rising Squall - Hot Wells from St. Vincents Rock Bristol in 1793. Self-Portrait (1799). Hulton Fine Art Collection / Getty Images The young William Turner began a pattern of traveling through England and Wales in the summer and painting in the winter. He exhibited his first oil painting, Fisherman at Sea, at the Royal Academy in 1796. It was a moonlit scene quite popular at the time. Early Career At age 24, in 1799, colleagues elected William Turner to be an associate of the Royal Academy of Art. He was already financially successful through sales of his work and moved to a more spacious home in London that he shared with the marine painter J.T. Serres. In 1804, Turner opened his own gallery to show his work. Turners traveling also expanded during the period. In 1802, he traveled to the European continent and visited France and Switzerland. One product of the trip was the painting Calais Pier with French Poissards Preparing for Sea finished in 1803. It featured stormy seas that soon became a trademark of Turners most memorable work. Calais Pier with French Poissards Preparing for Sea (1803). Hulton Fine Art Collection / Getty Images One of Turners favorite travel destinations within England was Otley, Yorkshire. When he painted the epic Snow Storm: Hannibal and his Army Crossing the Alps in 1812, the stormy skies surrounding the army of Hannibal, Romes greatest enemy, were reportedly influenced by a storm Turner observed while staying in Otley. The dramatic depiction of light and atmospheric effects in the painting influenced future impressionists, including Claude Monet and Camille Pissarro. Mature Period The Napoleonic Wars that raged in the European continent disrupted Turners travel plans. However, when they ended in 1815, he was able to travel to the continent once again. In the summer of 1819, he visited Italy for the first time and stopped in Rome, Naples, Florence, and Venice. One of the key works inspired by these travels was a depiction of The Grand Canal, Venice, which included a more expansive color range. Turner also had an interest in poetry and the works of Sir Walter Scott, Lord Byron, and John Milton. When he exhibited the 1840 piece Slave Ship at the Royal Academy, he included excerpts of his poetry with the painting. In 1834, a fiery inferno engulfed the British Houses of Parliament and burnt for hours while London residents watched in horror. Turner made sketches, watercolors and oil paintings of the terrible event viewing it from the banks of the Thames River. The blend of colors magnificently depicts the light and heat of the blaze. Turners rendering of the awesome power of the fire matched his interest in the overwhelming forces of nature facing the relative weakness of man. The Burning of the Houses of Parliament (1834). Heritage Images / Getty Images Later Life and Work As Turner advanced in age, he became more and more eccentric. He had few close confidants other than his father, who lived with him for 30 years and worked as a studio assistant. Following his fathers death in 1829, Turner battled with severe depression. Although he was never married, historians believe he was the father of two daughters, Evalina Dupois and Georgiana Thompson. Following the death of Sophia Booths second husband, Turner lived for nearly 20 years as Mr. Booth at her home in Chelsea. Late in his career, Turners paintings focused more and more on the impact of color and light. Often the key elements of the picture are rendered in hazy outlines with most of the painting taken up by large sections that depict mood instead of the actual form. The painting Rain, Steam and Speed - The Great Western Railway from 1844 is an excellent example of this style. The most detailed element of the work is the smokestack of the train, but most of the painting is given to blurred atmosphere that helps convey the idea of a train speeding along a modern bridge near London. Although these paintings forecast the innovations of impressionist painters, contemporaries criticized Turners lack of detail. Rain, Steam and Speed - the Great Western Railway (1844). Hulton Archive / Getty Images William Turner died of cholera on December 19, 1851. As one of the most prominent of English artists, he was buried in St. Pauls Cathedral. Legacy William Turner left his fortune to create a charity for impoverished artists. He bequeathed his paintings to the National Gallery of Art. Relatives fought the gift of the artists fortune and won back much of his wealth through the courts. However, the paintings became the permanent property of England through the Turner Bequest. In 1984, the Tate Britain museum created the prestigious Turner Prize art award presented annually to a prominent visual artist to honor William Turners memory. Turners impressionistic renderings of the impact of nature on man reverberated through the art world for more than a century. He not only influenced impressionists like Claude Monet, but also later abstract painters like Mark Rothko. Many art historians believe that much of Turners work was far ahead of his time. Sources Moyle, Franny. Turner: The Extraordinary Life and Momentous Times of J.M.W. Turner. Penguin Press, 2016.Wilton, Andrew. Turner in His Time. Thames and Hudson, 2007.

Parenting Styles Essay - 1913 Words

When my first child was born I there was considerable interest in Mozart CDs. These Cds were marketed with the promise that playing them would enrich the intellectual and creative development of my child. Behind the popularity of selling products on such an idea is an unfortunate theme: Parenting can be done quickly and with little inconvenience. The reality is that good parenting does not require classical music, but instead time and effort. As children grow from infancy into adolescence the role of parenting broadens. How parents react to their childs actions communicates a standard of appropriate and inappropriate behavior that are fulfilled with varying degrees of conscious awareness. There are two major dimensions that underline†¦show more content†¦What are the differences between children who have parents that show little affection when compared to those who liberally hug and kiss? Does it matter if some parents are strict while others are lax? Does it make a differen ce if some parents spank their children while others go on in seemingly endlessly discussions? As my son once said to his older brother, Just say you understand so hell shut up. Diana Baumrind (1966, 1967, 1978) decided to find out the answers to those questions by determining what effect parenting styles, as interactions between the two dimensions of parental acceptance and control, had on childrens social and intellectual competence. To start with, Baumrind identified four distinct parenting styles: neglectful, permissive, authoritarian, and authoritative. Neglectful parenting is a style in which the parent is very uninvolved in the childs life. These parents seem to focus more on their own lives and are not particularly involved with or supportive of their children. They appear to be detached from the child and provide only for their basic physical and emotional needs and not much else. They offer little or no help with homework, provide minimal supervision, and spend little time together. Permissive (or indulgent) parents are responsive and accepting. They make few demands of their children, indulge their childrens desires, and use little punishment. They allow their children free expression of impulses and set fewShow MoreRelatedParenting Styles And Styles Of Parenting1391 Words   |  6 Pages Parenting Styles My term paper will discuss the 4 Styles of Parenting, including; the styles of parenting that we as single parents and couple parents may identify with. My paper will also discuss how each parenting styles impacts our children, if it works and the style of parenting that’s most effective. Authoritative Parenting Style The Authoritative Style of Parenting, children are expected to follow the rules and guidelines that a parent with this style of parenting has put into place. ThisRead MoreParenting Styles : An Effective Parenting Style988 Words   |  4 PagesParenting style can influence whether a child succeeds or merely survives. The authoritative parenting style may be an effective parenting style in theory, however like communism, it is not as effective in practice. Children need to learn through friendships and develop social skills. Being able to connect to the outside world expand the mind and imagination, giving the children skills that help them think critically. On the other hand, being a permissive parent can also damage the child’s developmentRead MoreDifferent Styles Of Parenting Styles1708 Words   |  7 PagesSilicon Valley. (Hogan and Haskell, 2). Most of today’s kids have one of the following types of parents: Indulgent, Authoritative, Neglectful, Authoritarian*. T hese are generally regarded as the four main types of parenting. These four styles of parenting are the stereotypical parenting styles most people identify one or both of their parents as. Indulgent parents tend to coddle their children and protect them from disappointment. Authoritative parents are people who have reasonable demands and rulesRead MoreConflicting Styles Of Parenting Styles1375 Words   |  6 PagesConflicting Styles of Parenting Parents will treat their children the way they see fit. In the authoritarian parenting style, there is no room for freedom. In permissive parenting, there can be more freedom than the children know what to do with. Authoritative parenting combines the gist of both of the other styles and allows both freedom and structure. Both authoritarian and permissive styles have components that authoritarian parents see as productive methods if used properly. Many people associateRead MoreParenting Style Of Parenting Styles1772 Words   |  8 PagesPin pointing a specific parenting style that I was raised by was quite difficult. I believe that most parents use different styles throughout the raising of their children. Of course, I do understand that this paper is to select the dominate style of parenting used for my upbringing, but I was raised in two different households. Each household had its own dominate parenting style, however most of my life I was raised by my mother, so I’ll focus on her parenting style. As I stated above, I believeRead MoreEffects Of Parenting Styles992 Words   |  4 PagesParenting styles can be highly impressionable on their children.  There are various styles of parenting, and each style can have different effects on the child or adolescent.  The four parenting styles that can be implemented in the household are recognized as: authoritarian, neglectful, permissive, and authoritative. All four of these styles carry their own unique characteristics, and have some distinct features. Whichever style a parent decides is best to use for their child can have multiple shortRead MoreThe Authoritarian Style Of Parenting Essay1414 Words   |  6 Pageschild-parent behavior, seeking to identify parenting styles. The Baumrid study and other further studies identified four main styles of parenting (Miller, 2010): the authoritative parenting style was characterized by fair rules and consequences; The Authoritarian parenting style was characterized by strict rules and h arsh punishment; the permissive parenting style was characterized by minimal rules with little or no consequences; the uninvolved parenting style was characterized by no rules, and parentRead MoreThe Different Parenting Styles1024 Words   |  5 PagesParenting styles have been described as the collection of parents’ behaviors which create an atmosphere of parent-child interaction across situation (Mize and Petit, 1997). Darling and Steinberg (1993) defined parenting style as â€Å"a constellation of attitudes toward the child that are communicated to the child and that, taken together, create an emotional climate in which the parents’ behaviors have expressed.† Despite these challenges, researchers have uncovered convincing links between parentingRead MoreEssay on Parenting Styles1213 Words   |  5 PagesParenting Paper Diane Baumrind’s typology has two major dimensions. The first dimension is responsiveness. In the text it mentions that responsiveness â€Å"refers to the extent in which parents respond to and meet the needs of their children.† (Knox 364). This is when parents support, encourage, and foster their children’s needs. The second dimension is demandingness which is â€Å"the matter in which parents place demands on children in regard to expectations and discipline.† (Knox 364). This is aboutRead MoreEssay on Parenting Styles1718 Words   |  7 Pagestheir  children  to  discuss  household  rules  and  their  importance  to  the  family  dynamics.  These  styles  of parenting  have  their  advantages  and  disadvantages.  There  are  ethical  and  unethical  issues  when  it  comes to  discipline  with  punishment  styles  as  well. The  advantages  and  disadvantages  of  The  Harsh ­Heart  family  can  lead  to  positive  outcomes and  horrible.  The  Harsh  family  would  be  the  authoritarian  style  of  parenting.  This  style  would  be  the  old fashioned  style.  This  style  believes  in  the  usual  strict  rules  with  no  question.  Consequences  are  harsher

Impact of Social Media at Work-Free-Samples -Myassignmenthelp.com

Question: Discuss about the Use of Social Media in the Workplace. Answer: Introduction Use of social media in the workplace causes vital issues on the work. This process decreases the concentration of the employees during their work. According to the several types of research, it has been observed that use of social media application for the personal use of the employees during their work may affect their performance level (Kumar, Choi and Greene 2017). The productivity of the employees can be damaged for the personal use of social media in the workplace. Therefore, rapid application of the social media increases the risk of malware. This study deals with the banning of social media as the HR practice and its importance in the workplace. Brief discussion of the organization Woolworths Limited is a well known Australian supermarket with extensive retail interest. This organization operates their business all over the Australia and New Zealand. According to the sales revenue, this organization has occupied the second largest position in the Australia (woolworths.com.au 2017). Woolworths offers quality products at low price including food, clothes and other household products. This organization is established in 1931 in Perth of Australia. This organization focuses on the employee benefit and customer value. Therefore, their technology is advanced and they include dynamic thinking regarding their business. Providing fresh food products to the customers is their main business aim. In the present years, Woolworths operates 100 stores in the Australia and 968 supermarkets. This ensures their growing business and sales revenue in Australian supermarket segments. Discussion of banning of social media in the workplace in context of Woolworths Application of the social media for the product promotion is a relevant practice for every business organization while personal use of the social media in the workplace will hamper the productivity of the employees (Fuchs 2017). Hence, among the many practices, restricted use of the social media in the workplace should be a major HR practice in the Woolworths. According to the statistical data approx 32% time of the total working hour can be destroyed for the personal use of social media in the workplace. This gives a clear indication of the huge loss of productivity and the official resources. Hence, by banning the social media use in the workplace will lead the HR to maximize the concentration of the employees towards their work that will lead the organization towards the increased profitability. This HR practice will be beneficial for Woolworths Ltd. Therefore, the confidentiality of the company information often disclosed through the use of social media in the workplace. Hence, the restriction in the use of social media in the workplace will lead the management secure the company data. Banning of social media as the HR practice in the workplace maintains the good employee relationship with an organization (Carr 2017). On the other hand application of social media like Facebook, Twitter will enable the employees to promote the business while personal use of these media during the working hour may affect work and the productivity of the organization. Restricted use of the social media as an HR practice will enable an organization to resist their employees to show any illegal or unauthentic activity regarding the organization. Significance of the banning of social media in context of Woolworths Woolworths is a popular retail sector in Australia hence, to improve their brand image they use social media activity in their business. However, this is a good approach for this organization to improve their product promotion while it may affect their productivity. However, the employees are often busy to use the social media applications during the work for the business purpose. Therefore, for this reason, they often use the social media for their personal entertainment and refreshment in the workplace which hampers their performance (Crawford and Gillespie 2016). Hence, in order to maximize the productivity and concentration of the employees, Woolworths needs to prohibit the use of social media in the workplace. On the other hand, often the employees share their bad experience in an organization on their social media website that leaves a negative impact on the brand image of the organization (Robertson and Kee 2017). For this reason, the HRM of the Woolworths needs to ban the use of social media in the workplace. Therefore, in order to maintain the good relationship between the employees and management use of social media in the workplace should be restricted. Apart from this breach of confidentiality about the company information can be occurred for the rapid use of social media in the workplace. However, Woolworths is a popular organization thus to keep its business information confidential the HRM needs to incorporate banning of the use of social media in the workplace (Christina, Stefan and Markus 2016). Therefore, the error occurs in the work of the employees of Woolworths while using social media in the workplace. Thus it is important for such organization to prohibit the social media use in their corporate organization. Recommendations Rapid application of the social media should be discarded from the workplace to maximize the productivity (Miranda, Young and Yetgin 2016). Hence by providing proper knowledge to the employees, Woolworths will be able to minimize the use of social media application in the workplace. Therefore, employee motivation regarding the banning of social media application in the workplace will be beneficial for such organization to prohibit the use of social media. Ways to implement the recommendations Providing proper guideline about the harmful effect of the use of social media in the workplace to the employees will be a good approach for Woolworths to resist the employees from using it (Carr 2017). Therefore, implementation of strict policies in the workplace regarding the banning of the use of social media will be an effective way for such organization to stop the use of social media. Moreover, offering the financial and non-financial reward based on the performance of the employees will motivate the employees to minimize the use of social media in the workplace. Conclusion The entire piece of the study focuses on the banning of social media in the workplace as an HR practice. This should be applicable for Woolworths as it is a large organization of Australia and use social media for their business promotion. For this reason, this organization needs to make restriction about the use of social media in the workplace in order to maximize their productivity and to protect the company information. Therefore, by providing knowledge to the employees about the negative impact of the social media application during work is a good approach to inhibit such process. References Carr, P., 2017. Whole Enterprise Social Media for Business Performance. InPhantom Ex Machina(pp. 25-35). Springer International Publishing. Christina, S., Stefan, T. and Markus, M., 2016, January. Protecting Knowledge in the Financial Sector: An Analysis of Knowledge Risks Arising from Social Media. InSystem Sciences (HICSS), 2016 49th Hawaii International Conference on(pp. 4031-4040). IEEE. Crawford, K. and Gillespie, T., 2016. What is a flag for? Social media reporting tools and the vocabulary of complaint.New Media Society,18(3), pp.410-428. Fuchs, C., 2017.Social media: A critical introduction. Sage. Kumar, V., Choi, J.B. and Greene, M., 2017. Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects.Journal of the Academy of Marketing Science,45(2), pp.268-288. Miranda, S.M., Young, A. and Yetgin, E., 2016. Are social media emancipatory or hegemonic? Societal effects of mass media digitization.MIS Quarterly,40(2), pp.303-329. Robertson, B.W. and Kee, K.F., 2017. Social media at work: The roles of job satisfaction, employment status, and Facebook use with co-workers.Computers in Human Behavior,70, pp.191-196. Woolworths.com.au. 2017.Woolworths. [online] Available at: https://www.woolworths.com.au/ [Accessed 1 Sep. 2017].

Marketing and Management Plan and Strategies

Question: Discuss about the Marketing and Management Plan and Strategies. Answer: Strategic analysis Cadbury is one of the biggest and the most trusted brands that provide chocolates, foods and beverages to the customers. The aim of the company is to increase its profit, sales and customer base. It aims at providing tasty and healthy chocolates to its customers. To achieve the goals the company plans to fund the entre operations personally, franchise the stores and take up an option of joint venture. To analyze the strategic analysis by reviewing the current market performance it is essential to analyze the Swot analysis. Strengths One of the biggest strength of Cadbury is that it is a world leader in chocolates. It has a wide distribution channel due to which it has its presence in more than two hundred countries. The company has strong brand loyalty and customer loyalty. It has strong branding over the years that helps in attracting larger customer base (Hollensen 2015). It has strong marketing and advertising campaigns and also has an employee strength of 71,000 employees that helps in creating effective products that gains popularity all over the world. Weakness Cadbury faced downfall in the sale due to decline in quality and detection of worms. The other weakness is its rural distribution. Opportunities It has an opportunity of diversifying its products. Increase customer base by penetrating in rural areas and market. Create strategies that lead to competitive advantage. Threats Increase of cost of raw materials is the biggest threat. The other threats are from the competitors and rise of health consciousness amongst people. Mission, vision and purpose of Cadbury The mission statement of the company is that By 2016, Cadbury will have its significance presence in every Australian capital city, starting with 22 stores in Melbourne it now aims at expanding 100 stores over Australia. The goal and mission of Cadbury chocolates is to expand its operations in Australia by providing high quality chocolates and products to its customers. Situational analysis Collaborators analysis The company plans to raise the funds for fulfilling its objectives personally. It also considers of taking a joint venture to fulfill its objectives. The retails stored would be expanded all over Australia through franchise. The company has a joint venture option from Haighs chocolates and hence it is essential for the company to analyze the performance of the company before collaborating with the company. Competitive analysis The major competitors of Cadbury chocolates are Nestle, Mars and Hersheys. Analyzing the competitors performance in the Australian market is essential before expanding its stores in the Australian market. The two main competitive advantages for Cadbury chocolates is its wide distribution channel and strong brand equity and customer loyalty. After establishing the retail stores in Australian capital city the concentration of the company should be on promotion and advertisement of chocolates in respective markets. This is necessary to achieve competitive advantage (Bansal 2014). Environmental analysis The company should focus on sustainability by producing the chocolates without hampering the environment. The environmental issues pertain to waste management, and energy conservation. Market measurements The performance of the company is measured by taking into consideration the profit, sales and growth of the company. The market performance is measured by analyzing the number of customers consuming Cadbury chocolates, the market share that the company holds and the expansion of stores and employee strengths (Muigai 2013). Profitability or productivity analysis The store growth, sales and gross profit improved with a margin of forty six percent. The average gross profit for the chocolates and drinks is predicted to rise by sixty three percent. The company was successful in achieving 34,500 loyal customers that indicate a 58% of people in the target market (Spry and Lukas 2016). Legal and ethical requirements The main requirement for the Cadbury chocolates is sustainability that is to produce the chocolates without hampering the environment. The products provided by the company should be healthy in nature so that all can consume it. Hence, since people now days are becoming more health conscious the company should concentrate on more organic production of commodities. It is essential for the stakeholders to follow moral code of conduct. The company is involved in ethical practice by following sustainability (Ward 2014). For the employees it aims at maintaining high level of safety. The raw materials are imported from countries with ethics and high quality requirements. The employees are required to maintain ethics by complying with the rules and regulations set by the organization. In order to ensure that the products are sustainable it is essential for the suppliers to be sustainable. Long and short-term marketing objectives The marketing objectives are as follows: Achieve total revenue of over $30 million in ten years. Increase the market share by 15-18% Improve the customer satisfaction level by 99.5%. By 2016, the company wants to expand its retail stores in every Australian capital city. From 22 stores it aims at expanding its stores to 100 (Jaques 2015). It also aims at raining the funds in fourth year of operations in order to expand its franchise. The company also aims at increasing its customer base. Marketing performance The contribution of chocolates towards the market share of Cadbury has been improving and risings since 2010. The number of employees and customers are also rising. The gross profit of the company is also expected to rise by increasing its sales and growth. Though the profit of the company is rising, the cost of marketing is also rising due to expenditure on promotion and advertisement of products. The company started its operations in twenty-two stores in Greater Melbourne that is expected to rise to hundred stores (Modi 2013). The gross margin profit is sitting at forty six percent that captures fifty percent of the target market. The main criticism is from the rise in the unemployment rate by 5.8%. However, it is expected that the retail stores is to expand in five to seven years. This performance was compared with the actual results for the year 2015-2016. Areas for improvement The company can improve its quality of product in order to attract larger customer base. The strategies of the company should focus more on the competitors in order to achieve competitive advantage. The company should also concentrate on its distribution channel especially rural distribution channel (Telang and Deshpande 2016). Pest analysis Pest analysis helps on analyzing the external factors that affect the business. Political factors: the politics of Australia is calm and hence the business operates in a calm and peaceful environment. Political factors have little impact on the Cadbury chocolates. Economic factors: economic factors have a great impact on the business. The interest rate is rising and the unemployment rate is rising that will greatly affect the business. The rise in the inflation rates is also expected to rise that is likely to affect the business of Cadbury chocolates. This is likely to affect the business in a negative way (Soni 2015). Social factors: social factors such as lifestyle, attitude, belief and income of people affect the business. People now days are becoming more health conscious that will affect the consumption of chocolates in a negative way. Hence, it is essential for the company to manufacture the products that is organic and healthy (Jobber and Ellis-Chadwick 2012). Technological factors: technology such as internet will affect the business greatly. With the improvement of technologies and introduction of e-commerce, the business is greatly affected. The involvement of Cadbury in online sale has improved the sales and profit of the organization. Risk management strategy Businesses include various types of risks in the management of organization and operations such as risks of profit, sales, revenue, investment, supply and production. The risk can be managed by evaluating its operations and business cycle using key performance indicators, business objectives and the strategies (Kotler et al. 2015). The risk that Cadbury is likely to face while expanding its operations in the Australian market is of decline in sales and profit in the Australian market, Hence, in order to avoid risks it is essential to analyze the market of Australia before expanding its operations. The rise in the price of raw materials is also likely to increase the risk of business. The risk can be managed by using proper strategy of evaluation and implementation. Assessment two Viability of marketing opportunities Cadbury chocolates have a great opportunity to expand its operations in Australian market. This is so because the economy of Australia is growing with the rise in income and revenue of customers. With the rise of income of consumers, the demand for chocolates is likely to rise in Australia that will be profitable for the company. The marketing opportunities of Australia are likely to be favorable and viable. However, the rise in the interest rate and unemployment rate will affect the business in a negative way. The marketing opportunities have helped in increasing the customer base that are loyal. It has led to an increase in sixty percent of the target market (De Mooij 2013). Financial techniques The financial techniques and improvement will help in increasing sales and marketing. The financial performance should be measured using key performance indicators. These include gross profit margins, net profit, net profit margin, current ration, average, and annual growth. The gross profit margins are currently sitting on forty six percent. This is measured to measure sales and growth (Ndungu 2013). The financial techniques used are viable in nature. The main financial strength of the company is to provide the chocolates at the price that is affordable by the consumers so that it is able to provide the organization with required margins ad financial returns. Costs, benefits and risks associated The company wants to expand its store in the Australian capital market. The key issues with this are the rise in the cost. The company has spent $60,000 on radio advertisement and $280,000 on the promotion of the products. This cost was not planned that greatly affected the profit of the organization. The benefit of this opportunity is that it has led to an increase in customer base by attracting loyal customers by capturing the target market to fifty eight percent. Impact of marketing opportunities on current and potential marketing base The marketing opportunities is likely to increase the customer base that are loyal in nature. Marketing objectives In consultation with the key internal stakeholders the marketing objectives of Cadbury chocolates is to improve the taste and quality of product in order to attract larger customer that are loyal. It also aims at increasing the profit and sales by establishing the retail stores in Australia. Risk management plan Risk management plan is a document that is used to manage the project in the organization that includes the risks, its impacts on the organization and the issues that the organizations are likely to face with the use of the strategies formulated. It contains the risk assessment matrix that addresses the risks that the organization is likely to encounter due to the strategies that it is likely to execute (Hill et al. 2014). References Bansal, B. and Bansal, A., 2014. Approaches of Cadbury Schweppes Company to manage its human resources and business strategies.International Journal of Scientific and Research Publications, p.36. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012.Strategic management cases: competitiveness and globalization. Cengage Learning. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Jaques, T., 2015. Cadbury and pig DNA: when issue management intersects with religion.Corporate Communications: An International Journal,20(4), pp.468-482. Jobber, D. and Ellis-Chadwick, F., 2012.Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Modi, S., 2013. Study on Food and Dairy Industry. Muigai, S.M., 2013.Strategies employed by Cadbury Kenya Limited to gain sustainable competitive Advantage(Doctoral dissertation, University of Nairobi). Ndungu, P.W., 2013.Realignment of strategy and structure by multinational corporations: a case of cadbury Kenya limited(Doctoral dissertation, University of Nairobi). Soni, K.R., 2015. A comparative study of swot of cadbury India LTD and nestle India LTD. Spry, A. and Lukas, B.A., 2016. Brand Portfolio Architecture and Firm Performance: The Moderating Impact of Generic Strategy. InLooking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing(pp. 866-867). Springer International Publishing. Telang, A. and Deshpande, A., 2016. Keep calm and carry on: A crisis communication study of Cadbury and McDonalds.Management Marketing,11(1), pp.371-379. Ward, V., 2014. 13 Marketing convenience foods between the wars.Adding Value (RLE Marketing): Brands and Marketing in Food and Drink, p.259.